From Pets to Stars: The Evolving World of Animal Actors

The world of animal acting, once dominated by print and television, has transformed with the rise of digital media. Today, a significant portion of the work for pet talent agencies involves web and social media, according to Cat Long, owner of All Creatures Great & Small, one of New York City's major pet talent agencies. Founded in the 1950s, her agency has adapted to the changing advertising landscape.

Long noted that approximately 75% of her agency's business now comes from online platforms. Their credits include work on music videos for artists such as Chappell Roan, Beyonce, Taylor Swift, Madonna, and Lady Gaga, as well as numerous corporate clients like Target, Coca-Cola, and Adidas. The agency maintains a network of experts, including reptile, marine, and bird specialists, along with insect and horse handlers and vet techs, to ensure the safe and humane handling of all animals.

While dogs and cats are the most frequently requested, Long's agency manages a diverse roster of animals. She explained that many pet owners believe their animals are natural stars, but the demands of the job require more than just a charming disposition. "Your pet may be wonderful and mushy at home, but does he or she get stressed during travel?" Long questioned. Animals need to be comfortable in unfamiliar environments with distractions, and perform specific actions, such as holding a 'stay' position for several minutes.

Agility training is considered essential for animals seeking roles in print, television, film, and theater. Trudy Wisner, owner of Paws R’ Us grooming salon and a long-time breeder and trainer of bearded collies, emphasized the value of this investment. Her top-earning animal, Rugby, an 11-year-old bearded collie, began obedience and agility training at eight weeks old. Rugby performs a variety of tasks for shoots, including sitting on marks, barking on command, and executing more complex actions. He has appeared alongside human stars like George Clooney and Taylor Swift and continues to be the featured dog on "Gabby's Dollhouse."

Professional handlers are present on every shoot to ensure the animal's performance and well-being. "We provide a professional handler on every shoot, to work with you to get the job done," Long stated.

Pay rates for animal actors typically range from several hundred dollars per session, which can last four to eight hours. While there is no union for animal talent, meaning no royalties or residuals, animals can earn more for starring or recurring roles in television programs.

An example of an animal securing a significant role is Bing, a harlequin Great Dane who played Apollo in the 2024 film "The Friend." William Berloni, an award-winning animal trainer and agent from Theatrical Animals, spent two years searching for the right dog for the part. Berloni, who also trained the shelter dog Sandy for the Broadway production of "Annie," highlighted Bing's temperament and extensive training.

"Bing matched the look and was socialized with people, which is highly unusual for his breed," Berloni said. He noted that Bing's owner, who is also a trainer and breeder, had provided him with exceptional training. Berloni emphasized Bing's ability to respond to individuals other than his owner, a key factor in his casting. Actress Naomi Watts actively participated in Bing's training leading up to the filming, spending time with him to build a connection. "She and Bing have a real connection in the film," Berloni added.