For nearly a century, Hubbard's Marina in Madeira Beach, Florida, has been a family endeavor. Dylan Hubbard, the fourth generation to lead the business, navigates the complexities of a changing tourism industry, the impacts of severe hurricanes, and the intricacies of federal fisheries management.
The business, which began in 1928 with five rowboats and 40 cane poles, was founded by Dylan Hubbard's grandfather, Wilson Hubbard. Wilson initially ran the operation before serving in World War II, during which time Hubbard's great-grandfather took the helm. Wilson's son later purchased the company in 2004, and Dylan is now in the process of acquiring it from his father. "It's just an added layer of maybe responsibility or honor or blessing — whatever you want to call it — that really makes it even that much more special," Dylan Hubbard told OutKick Outdoors about working in a family business.
The marina's location has also adapted over time. Initially situated in Pass-a-Grille, the business relocated to John's Pass as development changed the area. Wilson Hubbard recognized the need to move to a more accessible and tourist-friendly location, a decision that proved crucial as John's Pass evolved into a significant tourism hub.
Surviving Extreme Weather
In September 2024, Hubbard's Marina faced a dual threat from Hurricanes Helene and Milton. Helene brought nine feet of water, destroying infrastructure and damaging equipment. Before the damage from Helene could be fully assessed, Hurricane Milton, a Category 5 storm, made landfall, forcing the business to brace for a second devastating hit.
During the aftermath of the storms, Hubbard and his crew initiated rescue efforts before official emergency services arrived, assisting trapped residents on the barrier islands. "So what was supposed to be a search and find out what we needed to do and what got damaged turned into a rescue mission," Hubbard said. Other members of the local fishing community also joined in, using their boats to transport people and supplies. The team rebuilt the main dock in two days and resumed operations five days after Hurricane Helene, even before the barrier islands officially reopened to the public.
Industry Advocacy and Business Expansion
Beyond managing the marina, Dylan Hubbard is actively involved in fisheries management. He serves as president of the Florida Guides Association and sits on advisory panels for the Gulf Council, focusing on areas like reef fish, data collection, and outreach. Hubbard emphasizes the importance of active participation in these processes, stating, "If you're not in the room, you're on the menu."
His advocacy has extended to addressing regulatory challenges. After publicly criticizing weak enforcement against illegal charter operations, Hubbard's own business came under scrutiny from NOAA's Office of Law Enforcement. He successfully advocated for regulatory changes, which took approximately 85 days, to preserve his business model.
In the year following the hurricanes, Hubbard's Marina has expanded its offerings. The company acquired a pirate ship, a dolphin tour boat, and a shark tour operation. Future plans include launching a ghost tour and a Tampa Bay ferry service.
Despite the extensive management and advocacy responsibilities, Hubbard continues to prioritize time on the water. Reflecting on the family motto, "If you're too busy to go fishing, you're just too darn busy," he stated, "I do, and I make time for it, and I definitely get out on the water as much as I can."