Florence Pugh Joins Jaguar for Electric Car Launch Amid Brand Reimagining

Florence Pugh, a new brand ambassador for Jaguar, was among the prominent figures at the Tuesday night launch of the brand's new £120,000 Type 01 electric car in New York. The actress, 30, wore a plunging black waistcoat dress with a satin skirt for the event, accessorized with a diamond necklace and platform heels.

The launch marks a significant step in Jaguar's controversial rebranding as an all-electric carmaker. The Type 01, described by the company as 'one of the most eagerly awaited cars in recent history,' is expected to cost around £120,000 and aims to reposition the 90-year-old British manufacturer in the luxury market. The company stopped selling petrol and diesel cars 12 months prior to this reveal.

Models David Gandy, Elizabeth Lake, Jordan Rand, and Simona Andrejic were also in attendance. Lake wore a leather trench coat and gloves, while Andrejic opted for a gold minidress, and Rand sported a biker-chic ensemble.

The Type 01 boasts a 400-mile real-world range, over 1,000 horsepower, and accelerates from 0 to 62 mph in 3.2 seconds. The four-door grand tourer measures 5.2 meters long and features 23-inch wheels.

The rebrand, announced nearly two years ago, has been met with criticism, including from U.S. President Donald Trump, who called the campaign 'seriously woke' and a 'total disaster.' The advertising campaign notably featured fashion models and slogans like 'Copy Nothing' and 'Delete Ordinary,' without initially showing any cars. Jaguar also retired its iconic 'growler' badge in favor of a more contemporary design.

Despite the controversy, Jaguar's managing director Rawdon Glover expressed confidence that the Type 01 will appeal to a target audience of younger urban buyers seeking to make a statement. However, he acknowledged that the car's size and polarizing design might not be universally appealing.