Finn Russell Embraces Rugby's Modernization Under Eddie Hearn

Scotland fly-half Finn Russell expressed enthusiasm for the direction rugby union is taking, particularly with the involvement of promoter Eddie Hearn. Hearn and his company, Matchroom, have made significant moves into the sport, signing high-profile players like Russell and Northampton's Henry Pollock, whom Hearn has likened to the "Lionel Messi of rugby."

Russell believes these collaborations are crucial for modernizing rugby and attracting wider audiences, a departure from the sport's historical resistance to change. He noted how Pollock's recent magazine covers represent a new level of exposure. "It's definitely good getting more eyes on the game," Russell stated. "These kind of collaborations wouldn't have happened in the past."

While some traditionalists view Hearn as a disruptive force, others welcome his approach for invigorating a sport they perceive as stagnant. Russell, now an elder statesman for Scotland and Bath, is navigating a busy period that includes his own recent marriage and upcoming international fixtures. He acknowledged a period of mental fatigue last year but feels more settled now, with his contract at Bath set to expire in 2028.

Scotland is preparing for a challenging series of matches against New Zealand, Australia, and Japan as part of their build-up to the World Cup. Russell highlighted the team's historical winless record against the All Blacks, acknowledging the need for Scotland to perform for the full 80 minutes to secure victories against top-tier opponents. "We need to try to change something to get these wins," he said. "It's not going to be easy, but we've got to get the ball, and that's our job to do."

Russell believes a significant victory over a team like New Zealand would provide a major confidence boost for Scotland heading into the World Cup, demonstrating their capability to not just compete but to win against elite teams. "It would show us that we can't just go toe to toe and fall away at the end of the game, we can actually put these performances in to win," he added.