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The Express Gazette
Saturday, October 17, 2026

FIFA Prediction Market Faces Scrutiny Over Trading Practices

Investigation reveals significant volume on prediction market linked to FIFA is generated by circular trading, raising questions about its integrity.

US Politics • 2 hours ago
FIFA Prediction Market Faces Scrutiny Over Trading Practices

A prediction market tied to the Fédération Internationale de Football Association (FIFA) has come under scrutiny following revelations that a substantial portion of its trading volume is artificial. Predictstreet, an entity backed by Abu Dhabi's royal family, reportedly spent close to $150 million on advertising rights during the recent World Cup.

Concerns have been raised about the authenticity of the market's activity, with analysis suggesting that much of the volume is the result of circular trading. This practice involves participants trading amongst themselves to create the illusion of robust market activity, potentially misleading observers about the true interest or perceived likelihood of certain outcomes. The involvement of Predictstreet, a significant advertiser during the World Cup, in a market exhibiting such characteristics has drawn particular attention. The implications of this artificial volume for the market's price discovery and overall reliability are yet to be fully assessed, but it raises questions about transparency and fair play in prediction markets associated with major sporting events.


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