A purported public relations contract detailing a planned breakup between pop superstar Taylor Swift and NFL player Travis Kelce, including a specific announcement date, has been debunked as a fabrication. The document, which surfaced online on September 3, 2024, claimed to outline a strategy for managing public perception following a split.
Swift's and Kelce's representatives have categorically denied the authenticity of the document. A spokesperson for Kelce's public relations firm, Full Scope Public Relations, stated that the documents were "entirely false and fabricated and were not created, issued or authorized by this agency." The firm also indicated it was pursuing legal action against those responsible for the forgery.
The alleged contract suggested a breakup announcement on September 28, 2024, followed by an official statement three days later. The document specified that the announcement would be "gracious, respectful and stress mutual respect," with a sample statement provided: "Travis and Taylor have decided to part ways after careful consideration. They both value and respect each other's personal lives and appreciate your respect for privacy during this time."
The fabricated plan also noted that both individuals would remain "committed to their careers and personal growth" and would continue to be friends, wishing each other well. The intention behind the hoax remains unclear, but it sent ripples through pop culture, fueling skepticism among some about the authenticity of celebrity relationships.
Swift and Kelce began dating in the summer of 2023, with rumors swirling after Kelce attempted to give Swift a friendship bracelet with his phone number at an Eras Tour concert. Their relationship was confirmed in September 2023 when Swift was seen attending one of his Kansas City Chiefs games. The couple announced their engagement in August 2025.
Fans, known as Swifties, engaged in extensive online efforts to identify the perpetrator of the hoax. Despite their efforts and the controversy generated by the fake document, the identity of the individual or group responsible for creating and disseminating the false contract remains unknown.