Expert Insights on Underwear Choices and a New Collaboration

Many consumers approach underwear purchases as an afterthought, often waiting until old pairs are beyond repair to make a hurried replacement. However, experts suggest treating underwear with the same consideration as other wardrobe staples like jeans or coats.

Katie Lopes, co-founder and CEO of Stripe & Stare, emphasizes that the way women shop for underwear needs to change. She notes that hurried, last-minute purchases often result in ill-fitting or uncomfortable items. Lopes advocates for giving underwear the same level of thought regarding fabric, fit, and style as any other clothing item. She also stresses the importance of trying on different styles, as what works for one body shape may not suit another.

Comfort in underwear is not solely about simplicity or size, according to Lopes. She explains that true comfort depends on a combination of shape, fabric, and finish, including seam construction and elastic. She has observed that even technically fitting underwear can cause irritation if the fabric is not breathable or if seams dig in. Lopes advises finding a comfortable fabric, such as the TENCEL™ Modal used by Stripe & Stare for its softness and breathability, and a flattering shape, and then stocking up on those preferred items.

Ann Ceprynski, Head of Print Womenswear at Boden, highlights the potential for bolder choices in underwear, particularly regarding prints. While many gravitate towards neutral colors, Ceprynski suggests that embracing patterns can be a source of personal confidence. She advises starting with smaller prints or incorporating one patterned item with plain clothing to build confidence. Ceprynski believes that once women find success with wearing prints, they tend to incorporate them more frequently into their wardrobes.

The collaboration between Stripe & Stare and Boden features a nine-piece collection that includes various underwear styles and a cami. The collection incorporates Stripe & Stare's signature comfort with Boden's distinctive use of color and print, featuring nostalgic stripes, hearts, and an archival wildflower print. This partnership aims to combine comfort with playful aesthetics in everyday essentials.

The overarching advice from these experts is to find underwear that fits well, feels good against the skin, and is chosen with intention, allowing the wearer to feel confident and comfortable throughout the day.