Consumers seeking a European aesthetic in their wardrobe no longer need to travel abroad, as numerous mid-market fashion brands from the continent are now accessible in the United Kingdom.
Italian Style
Italy is renowned for its commitment to chic, relaxed style. Brands like Intimissimi offer comfortable yet stylish pieces such as shirt and shorts sets, perfect for a sophisticated look. For footwear, ViBi Venezia reinterprets traditional Venetian furlane slippers in modern materials and vibrant colors. These are available through retailers like Harvey Nichols and Farfetch.
French Chic
French fashion brands are increasingly available in the UK, offering more than just classic Breton stripes and white shirts. Balzac Paris, with its Parisian stores, also has a presence at Liberty London. Sezane offers pieces like a checkered blouse that evokes a French farmhouse aesthetic. For iconic French footwear, Repetto ballet flats are stocked by Farfetch and Aime London.
Spanish Occasionwear and Casual Style
Spain excels in occasionwear, often referred to as 'invitada dressing.' While some Spanish brands like Cherubina and Coosy are not yet available in the UK, alternatives exist. The Tiny Big Sister, a Barcelona-founded brand sold at Anthropologie, offers pieces like a sailor blouse and matching trousers suitable for various events. For a more accessible option, Spanish staple Mango provides contemporary dresses, such as a dramatic asymmetric design in terracotta.
Portuguese Accessories and Footwear
Portuguese fashion, particularly bright accessories and footwear, is gaining traction. Parfois, founded in Porto, offers unique pieces at accessible prices, similar to Zara but with a boutique feel. The brand provides free UK shipping for orders over a certain amount. Their suede and leather pumps are available in summery colors. For distinctive bags, Lemon Jelly offers playful and practical options, such as a clementine bucket bag suitable for beach days.
Greek Footwear and Dresses
Greek brands are bringing a touch of Mediterranean style to the UK. Ancient Greek Sandals offers elevated flip-flops suitable for both beach and smart occasions. Greek Archaic Kori, an Athens-founded brand stocked by Liberty, offers classic pieces with a modern Greek twist, including embroidered dresses with flattering wrap waists.
