Ellie Watkins, wife of England player Ollie Watkins, has promoted a premium sun care brand on Instagram. The content, shared on July 8, 2026, coincided with England's World Cup campaign.
Watkins, who has a significant following on Instagram, posted a video detailing her skincare routine using products from Lancaster Beauty. She described the items as essential for protecting her skin during "game days to pool days."
The post featured Watkins applying a £37 face suncream and a £34 dry oil, followed by a £29 tan maximizer. She stated that the Sun Perfect Air SPF 50 is lightweight and suitable for acne-prone skin, while the Sun Beauty Dry Body Oil SPF 30 provides a glow and protection. The Golden Tan Maximizer was recommended for post-sun hydration and maintaining a tan.
Watkins clearly marked the post as an advertisement, informing her 91.5k followers that the products were available at Lookfantastic. This is not the first brand promotion Watkins has engaged in during the World Cup; she has previously promoted Iconic London, Alo clothing, Oura Ring, Laneige lip balm, and custom Vans made by her brother-in-law.
England is scheduled to play Norway in the quarter-finals on Saturday, with the potential to advance to face Argentina or Switzerland in the semi-finals. The match is set to take place in Miami, Florida, at 10 p.m. UK time.
Watkins recently shared moments from a family day out with her husband and their two children, Amara, four, and Marley, three. The family visited Sea Life in Kansas and a local BBQ restaurant following England's victory over Mexico, an event described as England's best performance since their 1966 World Cup win.