Dunkin' is celebrating America's 250th birthday with a limited-edition eagle cup, a collectible item that has quickly gained traction among consumers and is already being resold online at inflated prices. The cup, which features a clear base topped with a sculpted eagle lid, is priced at $10.99 and includes a medium beverage.
Upon its release, the eagle cup sparked immediate interest, with many customers rushing to secure one. Social media platforms have been flooded with posts from fans sharing their success in obtaining the cup. Some users reported buying multiple cups, noting that they were already listed for resale on eBay for as much as $50.
This collector frenzy echoes previous product launches by Dunkin', such as a limited-edition Barbie pink pineapple cup earlier in the summer, which also saw rapid sell-outs and high resale values. Customers expressed relief at being able to acquire the eagle cup, recalling past experiences of missing out on similar items due to high demand.
Dunkin' has also introduced a broader patriotic-themed product lineup to commemorate America's 250th anniversary. This includes a "star-spangled lineup of limited-time beverages and bakery treats" inspired by Fourth of July traditions. The offerings feature "nostalgic flavors, colorful toppings and indulgent twists," according to the company.
Among the seasonal beverages are variations of fruity lemonades and flavored frozen coffees, as well as the Dazzleberry Coolatta, a blue-raspberry-flavored drink topped with whipped cream and patriotic sprinkles. The bakery selection includes doughnuts and Munchkins adorned in red, white, and blue. Specifically, the Rocket Pop Donut is described as a star-shaped yeast shell with Rocket Pop-flavored filling, topped with blue icing and star-and-stripe sprinkles. The Stars & Stripes Donut features blue icing and festive sprinkles.
Anthony Epter, vice president of menu innovation at Dunkin', stated in a news release that the company aims to bring the "energy of America's 250th birthday to every part of the menu," making "every Dunkin' run a little more festive and every sip a celebration."
The limited-edition eagle cup is available nationwide while supplies last, with approximately twenty cups allocated per location. The company also launched an "Americana-themed summer merch collection" alongside the special food and beverage items.