DraftKings marked the start of the college football and NFL seasons by hosting a free gas giveaway event in North Hollywood, Los Angeles. The promotion coincided with the company's app becoming available for download in California, marking its first football season with nationwide availability.
On Tuesday, September 2, 2026, a local gas station was converted into a football-themed venue for a four-hour period. Hundreds of Los Angeles residents received free gasoline as part of DraftKings' "Gameday" celebration. The event featured appearances by former Los Angeles Rams running back Todd Gurley and USC Trojans quarterback Matt Leinart, who engaged with attendees. Motorists arriving at the station were unaware of the giveaway beforehand.
The event also included contests and interactive experiences. Alongside the promotional activities, DraftKings SERVES, the company's community impact program, announced a $50,000 donation to Disabled American Veterans. This contribution is intended to support injured and disabled veterans by providing free transportation to VA medical facilities and appointments. Mining
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The initiative served as a significant way for DraftKings to establish its presence in the Los Angeles market as the football season commenced, offering a tangible benefit to drivers while reinforcing its brand.