Dolly Parton's Dollywood theme park has transformed her native Sevier County, Tennessee, into a significant tourist destination and economic engine since its founding in 1986. The park, which began as a revitalization project by the country music legend in her hometown, is now a major employer and revenue generator for the region.
Sevier County Mayor Larry Waters stated that Dollywood served as the catalyst for the area's growth, noting Parton's global promotion of her home. "Everywhere she went, she talked about her home and how beautiful it was here, and how great the people were," Waters said. "That means so much to us."
Parton, who grew up in a rural area with limited resources, including a home without running water or electricity, established Dollywood by purchasing the former Silver Dollar City theme park. The park now spans 168 acres and features attractions that evoke traditional Appalachian life, including a replica of Parton's childhood home. This replica, a popular exhibit, highlights the humble beginnings from which Parton achieved international stardom.
Annually, Dollywood attracts approximately 4 million visitors. The park's influence extends beyond its gates, drawing an additional 21 million visitors to Sevier County, according to Mayor Waters. This influx of tourism contributes an estimated $2 billion to local businesses and provides about 4,000 jobs during peak season, making Dollywood the county's largest employer. Dollywood president Eugene Naughton described Parton's vision as a "dream that our dreamer-in-chief had" that significantly aided the town's development.
Fans continue to visit Dollywood as a place of tribute following Parton's passing. Eric Hicks, an oilfield worker who traveled with his family from Virginia, expressed that Parton represented a type of American who rose from humble beginnings through hard work. He also noted the impact of Parton's Imagination Library, a charity that provides free books to children from birth to kindergarten, which his own five children benefited from.
Tributes to Parton have been observed at the park, including a moment of silence. Flowers and cards were placed at the park's entrance, and a statue of the singer in downtown Sevierville has also become a focal point for mourners. Don Gibson, a deputy with the Sevier County Sheriff's Office, remarked on Parton's commitment to her hometown, stating, "She knew how tough it was in Sevier County before our tourism grew and she wanted to give jobs to our families... she kept her word. Miss Dolly was a real friend to Sevier County, she never forgot where she was from."