Enthusiasts at the D23 convention, a major gathering for Disney fans, reported spending thousands of dollars on merchandise, including pins, dolls, and collectibles. The event, held in Anaheim, California, attracted attendees known as "Disney adults" for their deep devotion to the brand.
Some attendees confessed to spending upwards of $10,000, according to social media accounts documenting their purchases. One fan, dressed as Snow White, and another as Captain Jack Sparrow, were seen at the convention.
Purchases at the D23 Marketplace and other vendor areas included limited-edition pins, dolls, Pandora jewelry, and trading card game merchandise like Lorcana. One fan reported spending $1,000 on pins alone. Another attendee admitted to exceeding their budget significantly, while one individual showed off a backpack valued at $1,000. An animatronic parrot named Joey was also among the high-value items purchased.
The convention, which takes place every two years, serves as a central hub for the Disney fan community. The intense spending reflects the passion and dedication of these fans towards the Disney brand and its associated memorabilia. Attendees often plan extensively for the event, with some waking early to secure desired items. The next D23 convention is scheduled in two years, with Disneyland and Disney World remaining popular destinations for fans in the interim.