Physician's Choice Digestive Enzymes have gained significant traction on TikTok, fueled by a viral demonstration where users show the capsules liquefying pudding. The brand claims these doctor-developed pills, containing 16 enzymes, are designed to support digestion by breaking down various food components.
These enzymes target proteins, carbohydrates, fats, dairy, fruits, vegetables, and beans, aiming to offer a more comfortable digestive experience after meals. The product also incorporates probiotics and prebiotics, which the brand states promote gut function and help reduce bloating. The marketing highlights the product as a "mealtime hack" and an "Amazon best-seller."
The trend involves users emptying the contents of the digestive enzyme capsules into a cup of pudding, which then visibly breaks down the dessert into a liquid state. This visual effect has contributed to the product's popularity on social media platforms. The brand is also noted as having received endorsement from influencer Alix Earle.