De’arra Taylor, a prominent figure in the beauty and fashion spheres, has been named one of TIME's 100 most influential digital voices of 2026. With a significant following exceeding 10 million across Instagram and TikTok, Taylor is recognized for her achievements as a self-made entrepreneur and her role in inspiring young Black women.
Taylor, 30, began her content creation journey in 2015 alongside her former fiancé. Following their separation in 2021, she established a solo YouTube channel that has since garnered 1.2 million subscribers. Simultaneously, she launched her eyewear brand, Lorvae.
Her entrepreneurial endeavors have seen notable collaborations, including a collection with rapper JT of City Girls fame in 2024, which was successfully relaunched and sold out in April 2026. Last December, Taylor partnered with The Lip Bar, participating in a holiday makeup kit alongside other Black beauty creators. Her work in the digital space earned her a nomination for Outstanding Digital Fashion/Beauty Content Creator at the 2026 NAACP Image Awards.