David Beckham's Fragrance Empire Generates Over $20,000 Daily

Sir David Beckham's fragrance and luxury brand ventures are proving to be a lucrative enterprise, generating approximately £17,250 (over $20,000 USD) per day.

According to recently released accounts, Beckham's collection of fragrances and associated luxury products achieved a turnover of £6.3 million last year, with a substantial profit of £5.4 million.

The company reports having £7.9 million in ready cash and total assets valued at £10.4 million. His flagship fragrance is Instinct, and his aftershave products range in price from £12 to £50.

Beckham's fragrances and other luxury brands are managed under his licensing firm, Seven Global LLP. This company was established in 2015 as a joint venture between Global Brands Group and David Beckham. Seven years later, Beckham's firm, DB Ventures, took control of the company.

In addition to his extensive range of eau de toilette, the company also oversees his eyewear license with the Safilo Group, which produces the "Eyewear by David Beckham" collection. Past partnerships have included collaborations with Tudor watches, skincare brand Biotherm Homme, and Haig Club Whisky.

The company's annual report indicated confidence in continued success, stating, "The global David Beckham commercial and licensing business and its associated brand marketing activities have proven to be highly successful in generating long-term revenue." The report also noted that the business maintained its relationships with brand partners throughout 2025, underscoring the "strength and health of the core business."

Beckham, 51, has a history of brand collaborations, including work with watchmaker Breitling, fashion brand Armani, and razor company Gillette. Unlike his wife Victoria's fashion business, which recently reported its first profit in 18 years, David's brands have consistently demonstrated financial success.