Swale Borough Council in Kent is facing significant criticism after instructing a local taxi firm, iCars, to remove Remembrance poppies and "Lest We Forget" signs from its vehicles. The order was issued on a Monday to iCars boss Neil McLennan by a licensing officer, who stated the items constituted unpermitted "advertising" following a single complaint.
The items in question included a magnetic sticker featuring military vehicles, a Union Flag, and the phrase "Lest We Forget" located under the rear number plate, and a poppy on the front grill of one of the firm's cabs. Mr. McLennan, who has displayed these symbols on some of his 11 taxis for approximately four years, expressed disbelief and disgust at the council's instruction.
He attempted to explain that the items were intended to raise awareness for the Royal British Legion (RBL), but the council officer reportedly did not relent. Swale's licensing policy stipulates that taxis can only display the company's telephone number, email address, and fleet car number along the bottom of the rear window, prohibiting other forms of advertising.
Mr. McLennan stated that the items were removed within ten minutes of the call, but he informed the council of his intention to publicize the matter. He described the council's demand as "shameful" and highlighted his strong support for veterans, influenced by a meeting with Falklands War veteran Simon Weston.
Councillor Richard Palmer, a former soldier who served in Northern Ireland, called the decision "absolutely disgraceful" and is writing to council chiefs to demand an explanation. He stated the council should apologize for ordering the removal of items honoring service members.
MP Kevin McKenna also criticized the council's actions, deeming it "disgraceful" that iCars was asked to remove the poppy. He noted iCars' three years of support for the cause and their valuable service to the community, particularly for people with disabilities. Mr. McKenna has written to the council urging them to reverse the decision.
Additionally, Mr. McLennan was instructed to remove names from the cabs, which help individuals with dementia, learning difficulties, or disabilities identify their specific vehicle. However, the council has since withdrawn this specific demand.
A spokesperson for Swale Borough Council stated that while the council has previously allowed the use of the poppy and RBL stickers, they are not permitted under the current Hackney Carriage and Private Hire Licensing Policy, which was updated in 2025 after public consultation. The council clarified that the issue is not with the poppy or the RBL, but with a complaint regarding non-compliance with policy. The council is now scheduling a licensing sub-committee meeting to discuss iCars' request for an exemption and will also review the policy for clarity.
The incident generated a strong reaction on social media, with many commenters expressing outrage and questioning the council's priorities and the reasoning behind the complaint. Residents suggested the council should focus on improving services rather than policing what they see as a display of respect for veterans.