Converse Apologizes for Ad Evoking KKK, Lynching Imagery

Converse has removed a social media advertisement that sparked significant backlash, with critics contending it evoked imagery associated with the Ku Klux Klan and lynching.

The ad featured K-pop singer Karina wearing a skirt and holding a pair of Chuck 70 X sneakers. Online commentators criticized a white, triangular shape created by lighting on the skirt, likening it to a KKK hood. Additionally, the way the singer held the sneakers was perceived by some as resembling the dangling feet of a lynching victim.

Converse, a subsidiary of Nike, issued an apology statement on Friday, acknowledging the image was “deeply upsetting” and admitting fault. The company stated it had removed the ad from its platforms and was working to ensure its complete removal.

“This should not have happened and we will do better,” the statement read. Converse, based in Boston, has not provided further details regarding its ad screening or approval processes.

Representatives for Karina and her management company, SM Entertainment Group, did not immediately respond to requests for comment.

This incident follows a pattern of retailers and major brands issuing apologies for products criticized as racially insensitive. Last month, Target withdrew a children’s Halloween costume after it faced accusations of evoking racist minstrel caricatures. Civil rights attorney Lee Merritt commented on social media that Converse’s apology was insufficient, emphasizing the need for companies to prevent such issues before advertisements are released.

Converse, founded in 1908, is known for its iconic Chuck Taylor All Star sneaker, first introduced in 1917.