MMA fighter Conor McGregor is partnering with Fox Nation and Bare Knuckle Fighting Championship (BKFC) to host a new competition series titled "World's Baddest Man." The series aims to identify the toughest fighter globally through a grueling elimination tournament.
The show, slated for a summer 2027 premiere, will feature unprecedented access to BKFC athletes, chronicling their training, personal struggles, and dedication as they compete for an eight-figure prize pool and the title of "World's Baddest Man." McGregor, who is a co-owner of BKFC, will be prominently featured, guiding a diverse roster of fighters through the bracket-style tournament. The competition will culminate in a live championship event.
"BKFC has changed the game of combat sports, and I couldn’t be more excited to partner with FOX Nation and unleash the 'World's Baddest Man' tournament," McGregor stated. "This tournament will bring together the toughest fighters on the planet in a true test of heart, grit and willpower, and I’m proud to be part of something that will set a new standard for what it means to be the baddest man in the world."
Lauren Petterson, president of Fox Nation, expressed enthusiasm for the partnership, calling McGregor "one of the most recognizable figures in combat sports." She added that the series combines "premium documentary storytelling with world-class competition, providing Fox Nation subscribers unprecedented access to unique athletes while showcasing the grit, determination and heart required to compete for one of the biggest prizes in combat sports."
The announcement follows McGregor's recent return to the UFC on July 11, 2026, in a welterweight bout against Max Holloway. The fight was stopped early in the first round due to an apparent leg injury sustained by McGregor, resulting in a TKO victory for Holloway.
Earlier in the week, Olympic Gold Medalist Gable Steveson was also announced to be making his debut in Real American Freestyle (RAF) wrestling on Fox Nation, with the league also expanding its partnership with Fox to include youth leagues and a new reality show. RAF CEO Chad Bronstein detailed the expanded partnership.