Comedian Katherine Ryan, Actor Ross Kemp Attend Mail Metro Media Event in London
The event highlighted the media company's growth and future initiatives, featuring discussions on audience engagement and new advertising tools.
Comedian Katherine Ryan, 43, and actor Ross Kemp, 62, were among the notable attendees at the Mail Metro Media Upfront & Centre event held at London's Outernet on Wednesday night. The event showcased the media company's recent momentum and strategic direction.
Ryan entertained the crowd, playfully referencing a previous Daily Mail publication of her at Wimbledon, stating that the pictures boosted her book sales. Kemp, known for his role in "The Traitors," joined Head of Podcasts Jamie East on stage. They discussed strategies for maintaining audience attention and capitalizing on cultural moments. Kemp alluded to signing a significant non-disclosure agreement regarding "The Traitors" and is slated to appear on East's podcast, "Celebrity Trenches," on October 16.
Mail Metro Media reported significant growth over the past year, with its social publisher, dmg new media, reaching over three billion views monthly across various platforms. Dominic Williams, CEO of Mail Metro Media, reiterated the company's ambition to operate as a modern broadcast publisher, emphasizing collaborations with advertisers and partners.
The event also marked the launch of MetroWorks, an in-house agency focused on insight, strategy, creative development, and commercial editorial. This initiative includes a new tool providing advertisers with immediate access to commuter insights, aiming to enhance brand connections with Metro's audience.