Coleen Rooney's youngest son, eight-year-old Cass, has made his modeling debut alongside his mother for her latest Primark campaign. The collection, titled 'By Coleen,' marks her second collaboration with the high-street retailer.
Rooney shared her excitement about the "special moment" of working with her son on the photoshoot. Cass, who is the youngest of Coleen and Wayne Rooney's four children, posed in a pale green jumper and off-white jogging bottoms. The couple's other sons are Kai, 16, Klay, 12, and Kit, 10.
The 'By Coleen' collection is designed to be both stylish and practical, according to Rooney. "As a mum to four children, I wanted the collection to feel stylish yet practical, and working with a brand like Primark that so many of my followers shop with was really important to me," she stated.
The collection is set to be available in Primark stores across 16 markets starting July 28, with womenswear priced between £2.50 and £30. Kidswear pieces will launch in August, starting at £7. In Great Britain, customers will also be able to purchase the full collection via Click & Collect.
In other news related to the Rooney family, Cass recently sported a new haircut for the summer holidays, with a style described as taking inspiration from Brazilian footballer Ronaldo's iconic look from the 2002 World Cup. His mother shared a photo of his new hairstyle on her Instagram Story.
Cass also recently celebrated a win with his football team, securing a summer league trophy. His older brother, Kai, who plays as a forward for Manchester United's youth academy, has also been in the spotlight. In March, Kai revealed he would miss the remainder of the season due to injury, posting on Instagram about his disappointment but determination to "be back stronger next pre-season." Kai is eligible for a professional contract with Manchester United next season and has signed with agent Triple S Sports, owned by his father Wayne's long-term agent Paul Stretford. Earlier this year, Kai helped Manchester United's U16s win the Premier League Shield.