Coleen Rooney's Earnings Skyrocket to £2.4 Million Amidst Family Reality Show and Fashion Ventures

Coleen Rooney experienced a substantial financial surge in 2025, with her earnings reaching £2.4 million, according to newly filed figures. This period marked a shift in the family's financial dynamic, with Rooney taking on the role of primary breadwinner while starring in "I'm a Celebrity" and launching her fashion range for Primark, coinciding with her husband Wayne Rooney's departure from his managerial role at Plymouth Argyle.

The financial statements for CWR 2021, the company established to manage Rooney's earnings, cover the 12 months leading up to September 2025 and show a total of £2,437,718. This represents a significant jump from the £580,779 recorded in 2024.

Rooney, 40, finished as the runner-up in the 2024 series of "I'm a Celebrity," reportedly earning £1.5 million for her participation, making her the highest-paid contestant in the show's history. She later stated that the public support she received during the ITV series influenced her decision to sign on for her family's recently released reality show.

The reality series, titled "The Real Rooneys," follows the family's evolving dynamics as Coleen re-engages with her career. Disney+ secured the rights to the show for a reported £10 million after a bidding war with Amazon. In the initial episode, Rooney is depicted contemplating a multi-million-pound contract with Primark, considering the transition back to work after focusing on her four sons.

Wayne Rooney, discussing his wife's career move, noted on the show, "I think Coleen going back to work is good for her, rather than just being here and looking after the kids and me as well." He added that his own unemployment coincided with her return to work, allowing him to be present with their children.

Wayne Rooney, who also took on a role with the Match of the Day commentary team, is shown struggling to adjust to life outside of professional football. He expressed the couple's long-standing decision to personally raise their children, stating, "People ask why don't we have a nanny. 'You can afford to have a nanny help you,' but they're OUR kids. It's tough for anyone who has four kids but you want to bring them up. You want to be around them. It's tough but enjoyable."

Coleen Rooney also shared her challenges in balancing work and family life, confiding in her best friend, Danielle Gibson. She expressed feelings of sadness and noted increased irritability, attributing it to the difficulty of juggling responsibilities. "It's just a bit hard juggling everything and the house is not happy," she admitted, expressing concern over minor issues that she lacks the time to address. Rooney also revealed the emotional toll of leaving her children and the difficulty of readjusting upon her return, questioning her approach and acknowledging her naturally high-strung nature, while recognizing the need for balance.