Clothing choices can serve as a form of communication, signaling political values and affiliations without explicit slogans, according to fashion designers and image consultants. This "coded" communication is based on collective adoption of style, allowing observers to understand a message without spoken words.
According to Edith Chan, an international image consultant, liberal-coded aesthetics often combine intellectualism with calculated accessibility, signaling values such as environmental awareness, inclusivity, and cultural literacy. Conversely, while not explicitly defined in the provided notes, "MAGA-coded" outfits were mentioned in personal confession by a liberal author.
Specific clothing items and accessories have become associated with particular political leanings.
Democratic Political Styles
White tailoring, often seen in figures like Hillary Clinton and Rep. Alexandria Ocasio-Cortez, is linked to the suffragette movement and the fight for women's rights.
Rainbow colors and Pride-themed accessories are frequently used by Democratic politicians to signal support for LGBTQ+ constituents and causes, especially during Pride Month.
Unique eyewear, such as the bold frames worn by former Sen. Kyrsten Sinema, can communicate individuality and a refusal to conform to traditional political uniforms. This expressive styling can make public figures more recognizable.
Converse Chuck Taylors are noted as a staple in Vice President Kamala Harris' wardrobe. This choice moves away from traditional power dressing, signaling accessibility and relatability rather than financial status.
Kente cloth and other African or Black cultural symbolism, including the colors red, black, and green associated with the Pan-African flag, have been incorporated by Democratic politicians to communicate solidarity with Black Americans and the African diaspora. This includes instances like then-Speaker Nancy Pelosi and Sen. Chuck Schumer wearing Kente cloth after the death of George Floyd.
Pointed boots, as seen on Michelle Obama, are described as assertive and visually commanding, carrying powerful, feminine associations.
Oversized gold hoop earrings are seen as an accessory subversion, blending everyday items with cultural specificity. Figures like Rep. Alexandria Ocasio-Cortez and Rep. Ayanna Pressley have worn them to honor heritage or signal resistance.
Lighter colors, exemplified by former President Barack Obama's tan suit, deviate from the traditionally conservative dark suits favored in political circles. The attention the tan suit received highlighted the public's association of political authority with a narrow range of clothing choices.
Authentic rural clothing, such as camouflage jackets, jeans, and baseball caps worn by Minnesota Gov. Tim Walz, can also be used by Democrats to appear relatable to a broader audience and challenge conventional expectations of political appearance.
Context and Interpretation
While clothing can convey messages, context is crucial. A rainbow pin at a Pride event carries a clearer political message than a neutral item like a tan suit. However, any departure from traditional political attire can spark conversation and be interpreted politically, even if not intended. Fashion, ultimately, acts as a language that influences the political world, with clothing becoming "coded" through repetition, context, and the wearer.