Public figures Jeremy Clarkson and David Cameron have been credited with significantly increasing the number of prostate cancer checks. Prostate Cancer UK reported an 11-fold surge in visits to its online risk checker after both personalities revealed their diagnoses.
Prior to former Prime Minister Lord Cameron, 59, disclosing his diagnosis in 2025, the charity's risk checker recorded approximately 2,000 daily users. In the week following his announcement, this number increased to over 22,000. A similar pattern emerged after ex-Top Gear star Jeremy Clarkson, 66, announced his diagnosis, with daily visits climbing from 8,425 to 51,000.
Prostate Cancer UK stated that this increase in engagement has led to lives being saved. Clarkson, who has since announced he is in remission, urged continued vigilance, stating, "There is plenty more to do. I'll keep saying it: Check your risk. It only takes a couple of minutes and it could save your life."
Clarkson and Lord Cameron are among individuals advocating for broader screening initiatives. They joined in urging Health Secretary Yvette Cooper to "commit to a targeted national screening programme," adding in a letter, "Act now, rather than wait for further data while men continue to die."
Clarkson shared his prostate cancer diagnosis in episodes of his show "Clarkson's Farm" in June. Lord Cameron revealed his diagnosis in 2025 and has also stated he is cancer-free.
Amy Rylance of Prostate Cancer UK commented on the impact of celebrity diagnoses, noting, "We hear from so many men who say a celebrity diagnosis, like Mr Clarkson or Lord Cameron's, inspired them to check their risk and in some cases saved their life."
