Cheryl has returned to public view for a second consecutive year as the ambassador for Nivea's new eye serum, while also reportedly being in advanced negotiations to join the coaching panel of "The Voice UK."
The singer, 43, has maintained a lower profile in recent years, stepping back from the spotlight following the death of Liam Payne, the father of her son Bear. She also paused her music career after Bear's birth in 2017 to focus on motherhood and television work.
Her return to the stage in 2024 for the Girls Aloud reunion tour, in memory of her late bandmate Sarah Harding, signaled a gradual re-emergence into public life. Cheryl was seen teasing her signature wink during a promotional shoot for Nivea's Cellular Epigenetics Age Rewind Eye Serum.
A Nivea spokesperson stated that bringing Cheryl back for a second year was a "natural evolution" of their partnership, describing her as the "perfect embodiment" of the campaign's focus on embracing innovation in skincare.
Parallel to her brand commitments, Cheryl is reportedly in discussions to become a coach on "The Voice UK." This would mark her return to primetime television after a six-year hiatus, with her last television appearance being as a dance captain on BBC's "The Greatest Dancer" in 2020.
Sources indicate that Cheryl has been in talks with show producers for months, with filming for the new series scheduled to begin in Manchester on September 11. Negotiations are reportedly in their final stages, with production teams operating under the assumption of her participation. The presence of long-time friend Will.i.am on the panel is believed to be a contributing factor.
If confirmed, Cheryl's involvement would coincide with other reported changes to the show, including speculation that Alesha Dixon and Stacey Solomon might replace host Emma Willis. Discussions have reportedly progressed to the extent of covering details such as Cheryl's hair and makeup budget for the series.
In addition to these potential television roles, reports suggest Cheryl is also considering a documentary about her life and career, tracing her journey from "Popstars: The Rivals" to her solo endeavors. This project could offer insights into her personal life, including her past marriages and relationships. Cheryl has expressed a desire to tell her story, potentially with creative control, a lesson learned from her 2012 documentary "Access All Areas."