Cheryl Leverages Viral Moments for Lucrative Deliveroo Campaign

Cheryl has returned to the public eye with a new advertising campaign for Deliveroo, reportedly worth £500,000. The campaign leans into her status as a "meme queen," referencing iconic moments from her television career, including her time on The X Factor.

One notable reference is the "I'm ready" clip from her 2010 appearance on The X Factor. The advert also features a callback to a 2009 moment where she expressed frustration over not being able to buy milk in her pajamas. In the new ad, she demonstrates how Deliveroo can be used to order groceries, such as milk, for immediate delivery.

The campaign plays on these viral moments, with fans responding positively on social media, labeling Cheryl the "undisputed meme queen." Fellow celebrities and fans have praised the ad's humor and nostalgia.

Cheryl's involvement in the Deliveroo campaign follows a period away from the spotlight. She had previously paused her music career after the birth of her son in 2017 and has recently returned to performing with the Girls Aloud reunion tour in 2024. She has also taken on a brand ambassador role for Nivea.

Her television comeback is also underway, with her confirmed as a new coach for the upcoming 2027 series of The Voice UK. She recently made a surprise appearance during the show's Battle Rounds, assisting long-time friend Will.i.am. Her role as a coach was met with positive reactions from viewers.

The new season of The Voice UK will also see Stacey Solomon and Alesha Dixon taking over hosting duties, while Emma Willis moves to Strictly Come Dancing. The show has also been in the news regarding the departure of Sir Tom Jones, who stated he was not asked to return due to financial and insurance issues.

Cheryl's return to television marks a significant step back into the public eye following the death of Liam Payne, the father of her son, two years prior.