Channing Tatum was seen blending into a crowd of Norway fans, sporting a blonde Erling Haaland wig and the team's kit during a World Cup match. The American actor, 46, attended Norway's Group I game against France at Boston Stadium in Foxborough, Massachusetts.
Tatum's appearance followed his role in a recent Nike short film alongside Erling Haaland, where he portrayed a lookalike of the Norwegian forward. The campaign playfully presented Tatum as Haaland's 'new stunt double,' complete with a blonde wig and Norway jersey.
The Nike film celebrated prominent football personalities and the sport's appeal, featuring stars like Travis Scott, Kim Kardashian, and LISA. The narrative depicted a Hollywood film shoot disrupted by players who abandoned the script for instinctive, creative play, leading to on-set chaos.
Nike utilized this concept to emphasize its campaign message: superior football performance arises from players trusting their instincts over adherence to a script.
Despite Tatum's supportive presence, Norway faced a 4-1 defeat against France. France secured a dominant victory with Ousmane Dembélé scoring a first-half hat-trick, one of the fastest in men's World Cup history. Kylian Mbappé played a significant role in France's early dominance.
Norway managed a goal from Thelo Aasgaard, but France quickly reasserted control. Désiré Doué added a fourth goal late in the game, and Norway also missed a penalty. Although the team lost the match, they had already qualified for the next stage, finishing second in the group.