Channel Nine is reportedly considering a significant overhaul of its long-running breakfast program, 'Today,' including a potential relocation of the show from Sydney to Melbourne. This move is part of a broader strategy to revive the franchise amid declining ratings and in the wake of host Karl Stefanovic's recent departure.
Sources suggest that veteran on-air personalities, including entertainment editor Richard Wilkins and sports presenter Danika Mason, may face changes as part of the proposed reboot. The network is assessing various options to counter the dominance of its rival, Seven's 'Sunrise.'
Ratings Battle and Strategic Shift
The 'Today' show has struggled to maintain its viewership, with recent figures showing 'Sunrise' attracting more than double the audience. As of last month, 'Sunrise' had 456,000 national viewers compared to 'Today's' 226,000.
A potential relocation to Melbourne is seen by some as a way to create a distinct identity for the program separate from its Sydney-based competitor. This is not the first time such a move has been contemplated; it was reportedly first proposed by former Nine boss Sam Chisholm over two decades ago.
Stefanovic's Departure and Program Impact
Karl Stefanovic's exit from the network followed his interview with far-right figure Tommy Robinson. While Stefanovic had six months and over $1 million remaining on his contract, he and Channel Nine reportedly reached an undisclosed settlement.
Insiders suggest that the program's format needs a fundamental reinvention, with the aim of re-marketing and repositioning all on-air talent, including current host Sarah Abo. Abo is also preparing to take maternity leave in the coming weeks.
The departure of Stefanovic, a prominent personality on the show for many years, leaves a void that the network is attempting to fill with a comprehensive strategy aimed at revitalizing the 'Today' show's fortunes in the competitive breakfast television landscape.