Channel 10 Broadcasts Cease in Australian Regional Areas After Network Deal Ends
Thousands of viewers are left without access to popular programs as WIN network ends its partnership with Paramount.
Channel 10 content has been switched off for tens of thousands of viewers in regional Australia following the conclusion of the WIN network's deal with Paramount. The broadcast disruption affects areas including Griffith, New South Wales; The Riverland, South Australia; and Mount Gambier, South Australia.
This cessation of service means popular shows such as MasterChef Australia, Australian Survivor, and Deal or No Deal are no longer available on WIN's free-to-air schedule in these regions. The short-term agreement between WIN and Paramount ended in July, and despite efforts to find a resolution, the services have been withdrawn.
WIN stated in a release that providing these Network 10 services in the affected markets is "no longer viable." This decision has sparked anger among residents, with some expressing frustration about the perceived disregard for country viewers.
"Country people don't count, and city people don't care about us," said Mount Gambier resident Mick Cooper to Yahoo Lifestyle. "I'm just sick of people in the city dictating what I can watch... why do I have to use data just to watch the shows I want to watch?"
Concerns have also been raised about the impact on elderly viewers and those with limited internet access or less familiarity with streaming technologies. Many older individuals, particularly those in care facilities, rely on free-to-air television, and the loss of Channel 10 programming leaves them with fewer options.
The channels no longer being transmitted in these areas include Channel 10, 10 Drama, 10 Comedy, and Nickelodeon. Viewers can still access Channel 10 content through the network's app.
A spokesperson for Channel 10 expressed disappointment with WIN's decision, acknowledging the disruption for regional viewers. "We know this change is a real and unfair disruption for many regional viewers, especially those with limited internet access or less familiarity with streaming technology," the spokesperson said.
The spokesperson also noted the importance of government support for regional broadcasters as advertising continues to shift to digital platforms, to ensure essential local services remain available to communities. WIN has previously held broadcast agreements with Channel Nine and Channel Seven for regional markets.