Capri Sun Unveils Largest Pouch Ever, Prompting Fan Excitement and Potential Permanent Release
The brand introduces a 24-ounce, refillable "Big Pouch" as a limited-time offering, responding to years of customer requests for larger, reusable packaging.
Capri Sun, a beverage brand deeply ingrained in 1990s nostalgia, has launched its largest product to date: a 24-ounce metallic "Big Pouch." This new offering, measuring nine inches tall and twice the width of a standard pouch, holds approximately three times the usual volume of liquid. The "Big Pouch" is available for purchase starting September 21 exclusively on Walmart.com for $6.
Unlike traditional Capri Sun pouches, this larger version is designed to be empty upon purchase, allowing consumers to fill and refill it with their preferred beverages. Capri Sun, celebrating its 58th anniversary this year, has stated that the "Big Pouch" is in response to "fans' No. 1 request." According to the brand, thousands of customer appeals specifically asked for a larger, reusable pouch. In fact, 80% of customer feedback reportedly focused on a desire for reusable or mega-sized drink containers.
Claire Lukaszewski, associate brand director of Capri Sun, noted the emotional connection consumers have with the brand and emphasized the company's commitment to involving fans in its innovation process. "We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice," Lukaszewski said in a statement.
Kraft Heinz, which manufactures and distributes Capri Sun in the U.S., is considering making the "Big Pouch" a permanent addition to its product line based on customer response. Fans are encouraged to share their feedback using the hashtag #CapriSunBigPouch to influence this decision.
This release follows a trend of Capri Sun experimenting with larger formats. Two years ago, the company introduced the Capri Sun Multi-Serve, a 96-fluid-ounce jug. The brand has also ventured into fashion collaborations, including a limited-edition $200 "pouch purse" with designer Christian Siriano and Capri Sun clutches created by Chet Lo for a runway show, with proceeds benefiting children affected by war.