Callaway has immediately ended its partnership with golf content creator Good Good following public backlash over a video that appeared to trivialize violence against women. The golf club manufacturer also announced a $1 million donation to organizations working to prevent violence against women and support victims.
The controversial video, created and published by Good Good for Callaway, depicted Good Good co-founder Garrett Clark pushing a female professional golfer, Alexis Miestowski, to the ground while shouting, "Do not touch my new driver." The incident led to accusations that the companies were making light of violence against women.
Both Callaway and Good Good removed the advert and issued apologies. Callaway acknowledged on X that its content review process was "not comprehensive enough" and stated it had "listened and reflected deeply on the hurt and disappointment caused by the video we reposted."
"Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment," Callaway stated, adding that internal corrective actions have been taken. The company emphasized that the stories shared by individuals about their experiences with violence against women served as powerful reminders of the issue's widespread impact.
Good Good, which has amassed 2.13 million subscribers on YouTube since launching its channel in 2020, has also withdrawn as a sponsor of a PGA Tour event scheduled for November in Austin, Texas. The brand's CEO, Matt Kendrick, stated that the organization is committed to rebuilding trust and is focusing on its team, culture, and learning from the situation.
Callaway had been working with Good Good, known for its golf challenges and advertisements, since 2023.