A double-decker tourist bus has collided with a souvenir stand near London's Trafalgar Square. The Golden Tours hop-on-hop-off service was traveling near the landmark on Thursday afternoon when the incident occurred.

Emergency services, including the London Fire Brigade, responded to the scene after the collision was reported around 4:15 p.m. local time. Images shared online showed the stand partially damaged, with merchandise scattered on the ground. A recovery vehicle was seen towing away the bus.

The Metropolitan Police confirmed that there were no serious injuries. Authorities also stated that the incident is not considered terrorism-related.

A witness who passed the scene shortly after the collision described the stall as "crippled." The witness noted that the bus was some distance from the road. "My initial thought was to wonder how I'd get through to get home from work, it was only when I got closer that I realised it was worse than I thought," the witness stated.

Pictures and videos posted online following the collision appear to show souvenirs littered across the ground

Emergency services including the London Fire Brigade rushed to the scene following reports of the collision

Debris was scattered across the ground in the aftermath of the collision

A witness who passed the scene in the moments after the collision said the stall 'had been crippled' (Pictured: Police attending the scene)

The Golden Tours hop-on-hop-off service was travelling near the London landmark when it ploughed into the stand

Police have confirmed the incident is not terrorism-related and there were no serious injuries

London Fire Brigade and Golden Tours have been contacted for comment.