Brooklyn Beckham Sports Slogan Tee in Paris Amid Family Snub
Brooklyn Beckham was seen wearing a T-shirt with the phrase 'It's Not Clocking To You' while in Paris, a message that has been interpreted as a veiled jab at his family after he skipped his mother Victoria Beckham's fashion show.
Brooklyn Beckham made a public statement with his attire while attending Paris Fashion Week, stepping out in a T-shirt emblazoned with the slogan "It's Not Clocking To You." The phrase, previously used by Justin Bieber, suggests a lack of awareness or realization of something that should be evident. Beckham's choice of clothing came as he and his wife, Nicola Peltz, notably missed Victoria Beckham's runway show.
Despite being in Paris for Fashion Week and attending other events, including the MESSIKA show, the couple did not attend Victoria Beckham's presentation. This absence occurred while David Beckham and the couple's siblings, Romeo, Cruz, and Harper, were present to support Victoria. Following the show, Victoria shared an Instagram post expressing gratitude for the support of her friends and family, with David echoing similar sentiments.
Sources close to the family have suggested that the absence and the choice of slogan might be interpreted as deliberate attempts to provoke or create distance. One anonymous source told the Daily Mail that it "feels like there is some trolling going on" and questioned whether Nicola and Brooklyn were "enjoying winding it all up." The source also noted the involvement of a specific paparazzi agency in documenting their movements, drawing parallels to past criticisms of his parents for orchestrating photo opportunities.
Brooklyn and Nicola's last attendance at Victoria's fashion show was in September 2024, shortly before a reported family rift began. This feud reportedly intensified after Brooklyn did not attend his father David's 50th birthday celebrations, despite being in London. Friends of the family have indicated that relations remain strained, with no immediate signs of reconciliation.
Victoria Beckham's company recently reported a £7.3 million operating profit, partly attributed to the success of her makeup line. Her Paris Fashion Week show has become a significant event on the fashion calendar, and Brooklyn and Nicola's presence in the city had previously fueled speculation of a potential family reunion. However, David Beckham's gesture of liking an Instagram post featuring Brooklyn and Nicola at the MESSIKA show did not appear to bridge the divide.
The article notes that while Victoria arrived in Paris on Friday, Brooklyn and Nicola had arrived earlier in the week and attended the Balenciaga fashion show. His brother Romeo was also reportedly partying at a hotel in Paris during the same period, though the siblings did not encounter each other.