Brittany Hugoboom, founder of the lifestyle outlet Evie magazine, has spoken out about the importance of women embracing their femininity and offered a different perspective on body positivity. In an interview with New York Post columnist Lydia Moynihan, Hugoboom described Evie magazine as a platform dedicated to helping women present their best selves without adhering to a political agenda.
Hugoboom's views on body positivity diverge from what she described as mainstream media interpretations. She suggests that the popular understanding of body positivity has strayed from its original intent and advocates for a more nuanced approach that still allows for aspirations of self-improvement.
Evie magazine, under Hugoboom's leadership, aims to create content that empowers women by focusing on self-care, personal growth, and traditional values, while consciously avoiding political messaging that she believes can alienate or misrepresent its audience. The outlet seeks to showcase women embodying their best selves, emphasizing a positive self-image that is not necessarily dictated by contemporary, often politically charged, social movements.