Izi Simundic, a former contestant on Australia's Next Top Model, and her husband, Shant Kradjian, the businessman behind digiDirect and the recent acquirer of Booktopia, have welcomed their first child. The couple, who married in January, managed to keep both their wedding and Simundic's pregnancy private from the public.
Simundic, who placed seventh in the ninth cycle of the reality show, revealed their January 26 wedding date on social media with a delayed announcement, joking it was "better six months late than never." Subsequent exclusive reports confirmed the birth of their child in the months following the ceremony. The pregnancy was concealed through strategic posing in social media posts, though some friends noted Simundic was "glowing" and referred to her as a "mama" in comments.
Kradjian, described as one of Sydney's most eligible bachelors before his marriage, founded the consumer electronics retailer digiDirect in 2006. He gained significant public attention in 2024 when digiDirect purchased the online bookseller Booktopia from administrators for a reported $4 million. Kradjian has also invested in various other businesses across property, healthcare, hospitality, and lifestyle sectors.
Kradjian, who previously maintained a low public profile with no social media presence, indicated after the Booktopia acquisition that he intended to increase his public visibility. He told The Sydney Morning Herald that given Booktopia's popularity, it was important for customers to know who was leading the company. He stated a desire to "get a little bit more in front of people" to assure them of investment and drive for the business.
Simundic, who appeared on "Australia's Next Top Model" in 2015 at age 21, has had a successful modeling career, featuring in campaigns for international brands like Dior and Cartier, as well as local labels such as Bonds. She is also known as part of Bondi's social circle, with friends including artist Dina Broadhurst and gemologist Kate Bond.
The couple announced their engagement in November 2025, with Simundic showcasing her diamond ring on social media. They have successfully navigated significant personal milestones with a high degree of privacy.