Bognor Regis, a West Sussex seaside town known for its sunshine but also for being twice named Britain's worst coastal spot by Which?, is embarking on a significant regeneration project. The town, which received its 'Regis' suffix in 1929 when King George V visited, is now the subject of local initiatives aimed at restoring its former glory.
Local MP Alison Griffiths has launched "29 for 29," an initiative encouraging residents to propose 29 small, tangible improvements to the town ahead of the 100th anniversary of its royal suffix in July 2029. "This is about meaningful, achievable changes people can see and feel, not a glossy plan sitting on a shelf," Griffiths stated. Developments already in progress include a new Premier Inn on the seafront, an upgraded esplanade, and the transformation of the former Alexandra Theatre into a cultural hub, slated for completion in 2027.
Despite these efforts, the town presents a stark contrast between its seafront and its town center. While the promenade and beach area are generally well-maintained, the town's high street features familiar chain stores and charity shops, with some areas appearing quiet and in need of attention. Scaffolding and construction are visible, particularly around the arts center development, indicating ongoing work. However, back streets and some older buildings show signs of neglect, and the pier is described as being in a state of disrepair, with peeling paint and dirty windows.
Local residents express a range of views on Bognor Regis. Some, like council worker Ben Handley, defend the town, highlighting its status as the sunniest spot in the UK and its diverse culture. Rachael Roberts, who moved to Bognor three years ago, described the town as "really fun and beautiful" and noted an increase in tourists this summer, attributing it to a growing sense of community and opportunities for the town to thrive. She dismissed negative perceptions as being from those who have "clearly never been here."
Rob Chamberlain, who relocated to Bognor in 2020 to run a local pub, echoed positive sentiments, stating, "The 'worst' title, I believe that's nonsense. It's better than London!" He cited the town's strong community spirit and a sense of safety, with residents reportedly leaving valuables unattended. He also acknowledged the noticeable redevelopment, including the new Premier Inn and the theater project.
However, not all residents share this optimistic outlook. A teenage local, who grew up in the town, described it as "so rough" and expressed a desire not to return after leaving. Stacey Kelly, working at a retro sweet shop, felt that regeneration efforts had not significantly impacted the town, suggesting that Butlin's remains the primary draw for visitors, with many guests not exploring Bognor itself.
Mayor Paul Ralph acknowledged that improvements are always needed but emphasized the town's community spirit and ongoing investment. A spokesperson for Butlin's Bognor Regis resort highlighted their significant contribution to the local economy, welcoming hundreds of thousands of guests annually, many of whom visit the town during their stays.
Local MP Griffiths stated that the "worst seaside town" label is "tired" and that Which?'s data may have been unweighted. While admitting some parts of Bognor Regis require more care and that some buildings have been neglected, she stressed that such rankings should not define the town. The potential for seaside success is evident, due to its coastline and sunshine, but significant work is still needed for Bognor Regis to achieve the revitalization seen in resorts like Margate.