The clothing company Boden is launching a new collection inspired by television presenter Claudia Winkleman. The brand has hired Sinead McKeefry, who has styled Winkleman for two decades, to design the range. The collection will reportedly feature quilted skirts, chunky boots, oversized knit jumpers, and blazers.
Mckeefry's work with Winkleman is credited with the distinctive outfits worn by the presenter during the popular show 'The Traitors.' The reported success of Winkleman's style has led other retailers, such as M&S and Zara, to see increased sales of 'Traitors-coded' items.
Winkleman, 54, has a signature look that she has maintained since her early career. She previously shared that she was asked to wear more traditionally feminine outfits earlier in her career but felt uncomfortable, opting instead for her personal style which she said made her feel more authentic. This personal style has previously been a source of inspiration for other ventures, including a beauty collection launched by M&S in 2015 and her own beauty brand, Full Panda, in 2019.
Boden stated, "We're delighted to be working with Sinead. She is hugely talented and a true champion of British heritage style."
In other celebrity fashion and lifestyle notes, model and actress Suki Waterhouse reportedly sources most of her wardrobe from the online second-hand marketplace Vinted. Lady Delphi Primrose, a model, has reportedly developed a fondness for sausage rolls while attending Newcastle University. Comedian Alan Carr has reportedly cancelled an annual art festival that had been held at his recently purchased Ayton Castle in Scotland. A 2006 England shirt worn by David Beckham is up for auction, with bidding currently at a modest £6,000. Separately, King Charles's Highgrove shop is selling life-sized willow sculptures of horses for £8,571. Prince William's Royal Foundation has appointed Alexandra Flora Beidas as its new director, focusing on efforts to help the homeless.