Bloomingdale's has partnered with Boss to launch a soccer-themed pop-up shop called the "Game Day Carousel" in anticipation of the upcoming soccer season. The shop, located at the retailer's 59th Street flagship store in New York City, will be open through August 24.
The pop-up aims to capture the spirit of the global sport, offering a curated selection of fashion, beauty, and lifestyle products for soccer fans. The design of the space is inspired by a stadium's luxury suite and features a green turf floor. A key highlight is a limited-edition Boss capsule collection, including the Performance Air Wool range, which is worn by the U.S. Men's National Soccer Team.
In addition to apparel, the Game Day Carousel also stocks items such as sunglasses, sunscreen, Quest protein bars, and Lola cameras, catering to fans watching matches from various locations, whether in a stadium, a sports bar, or at home. The collaboration with Boss is timed to coincide with the lead-up to the World Cup.
The initiative is presented as a way for fans to prepare for game days with a blend of sporty and stylish merchandise.