Biscuitville has been recognized as America's best fast-food breakfast for the fourth consecutive year, according to USA Today's 10Best Readers' Choice Awards. The Southern breakfast chain, which operates primarily in North Carolina, South Carolina, and Virginia, has consistently outranked larger national competitors.
This year, Biscuitville surpassed chains such as McDonald's, Chick-fil-A, Burger King, and Wendy's in the rankings. Kristie Mitchell, Biscuitville's chief marketing officer, attributed the continued success to the chain's employees, high-quality ingredients, and a commitment to made-from-scratch preparation.
"We have earned it, but we don't want to live in a space where we come to expect it," Mitchell said. The company recently opened its 90th restaurant and has aspirations to expand into other states like Tennessee and Georgia, though its immediate focus remains on growing within its current markets.
Biscuitville's signature offering is its biscuits, which are prepared fresh every 15 minutes using a three-ingredient recipe passed down from the founder's grandmother. The chain emphasizes that no microwaves are used in its kitchens, and all ingredients are prepared on-site, including hand-cracked eggs.
"We have no microwaves," Mitchell stated. "There's no instant anything in our kitchens."
This dedication to fresh preparation, even while maintaining drive-thru speed, aims to create an experience that resonates with customers. Mitchell noted that customer feedback often highlights how Biscuitville's offerings evoke memories of homemade food, with many saying, "Your biscuit tastes just like my grandmother's biscuit."
Celebrity chef Jason Smith acknowledged Biscuitville's quality, calling its biscuits tender and "super soft," and highlighting the Ultimate Country Ham Biscuit as a favorite. While Smith personally favors Tudor's Biscuit World for its use of butter, he considers Biscuitville a strong contender in the breakfast market.
Mitchell believes the enduring appeal of Biscuitville lies not just in the biscuit itself, but in the entire breakfast experience, which includes staples like grits and eggs. The chain's consistent recognition suggests a strong agreement among a significant portion of American consumers.