The live feeds for "Big Brother" Season 28 are set to begin tonight, July 10, at 9 p.m. ET, offering viewers nearly 24/7 access to the houseguests' activities.
While the televised episodes provide a curated view of the competition, the live feeds offer an uncensored look at the game's unfolding drama, strategy, and daily life within the "Big Brother" house. These feeds are expected to remain active throughout the season, with occasional downtime during competitions and ceremonies.
Viewers can access the live feeds through a Paramount+ subscription, which includes ad-free streaming and live local CBS feeds for $13.99 per month. For the first time, a limited window of live feed access will also be available on YouTube following each episode, in addition to Pluto TV.
Optimal Viewing Times
To catch the most engaging moments, tuning in after major events is recommended. Thursdays are often prime time, following the Head of Household competitions. Friday mornings can provide insight into nomination fallout, while Saturdays are typically when the Power of Veto competitions take place. Monday mornings often feature the aftermath of the Power of Veto ceremonies.
Conversely, Tuesdays and Wednesdays tend to be quieter on the feeds. Thursdays are often impacted by preparations for the live eviction episodes.
It's important to note that the "Big Brother" house is located in the Pacific time zone, meaning mornings in the house may correspond to early afternoons in other parts of the country. The show itself airs on CBS on Wednesdays, Thursdays, and Sundays.