Beverly Hills Street Fetches $50,000 for Exclusive Wedding Venue Rental

A select clientele is opting for an unconventional wedding venue: a street in Beverly Hills. Two Rodeo Drive, a luxury shopping promenade typically frequented by shoppers and influencers, can be rented for private events, with costs reaching up to $50,000 for the evening. This fee covers the closure of the street, allowing couples to host elaborate welcome dinners and celebrations in the heart of the upscale district.

The cobblestone alley, lined with high-end boutiques such as Tiffany & Co. and Dolce & Gabbana, is transformed into an exclusive event space after business hours. Recent events have seen the street sectioned off from 6 p.m. to 11 p.m., providing guests with a unique party atmosphere in one of Southern California's most recognizable locations.

Shadi Hashemi, who hosted her wedding welcome dinner on the street in July, described the process as labor-intensive. The $50,000 fee paid to Two Rodeo management was separate from costs for security, specialized insurance, food, and beverages. Securing the necessary permits from the city took months.

"We were looking for iconic venues that reflect what Beverly Hills is known for and what people would come to LA and see and want to experience," Hashemi told The California Post. Her event, which accommodated 160 guests, required vendors to set up bars, food stations, and lighting within a tight one-hour window after the shops closed for the night.

Another couple, Clarissa Tanoesoedibjo-Tjipto and Anthony Putra Tjiptodihardjo, who flew in from Jakarta, spent approximately $35,000 to close the street for their wedding welcome dinner in August 2024. For them, the location held personal significance, as it was where they first met in 2012. They were inspired to explore the venue after seeing it used for a private event in the Netflix series "Bling Empire."

The setup for Tanoesoedibjo-Tjipto's event, which hosted about 120 guests, involved two long banquet tables adorned with florals, menus, and place settings. A bar, food prep area, and lighting were all brought in, with the entire setup needing to be removed by morning to allow businesses to reopen.

"The guests had the best experience because we did not say where the location was," Hashemi said. "For me, the best part of the night was just to see everybody’s reaction, when they walked in."

The development, constructed in 1989, features European piazza elements like fountains and ornate architecture, designed to evoke Rome's Spanish Steps. While the street provides a picturesque backdrop, strict sound curfews in Beverly Hills mean that full-scale bands cannot perform late into the night. Furthermore, neither bride chose Two Rodeo Drive for their actual wedding vows due to logistical limitations and the physical footprint of the venue.

Representatives for Two Rodeo management declined to comment on the popularity and costs associated with renting the venue.