Bethenny Frankel touts $40 fragrance as Baccarat Rouge dupe
The reality television personality shared her discovery of a more affordable scent that she claims is similar to a luxury perfume.
Bethenny Frankel has endorsed Alt. Crystal No. 23 Extrait de Parfum, a fragrance she says offers a scent profile comparable to the high-end Baccarat Rouge, but at a significantly lower price point. The reality television star shared her find on Instagram Stories, noting that the $40 perfume smells "so similar to Baccarat for a fraction of the price," according to Page Six.
Frankel, who has a presence on social media as an "accidental influencer," expressed her surprise at the discovery, describing herself as "shook." She later reiterated her praise on her shopping account, The List, stating that the scent provides her with a "Baccarat Rouge fix for a fraction of the price."
Alt. Crystal No. 23 is described as a unisex fragrance with notes of jasmine, saffron, cedarwood, and amber. The brand characterizes the scent as bold and suitable for both professional and personal settings.
According to customer reviews, the fragrance has received a 4.6-star average rating from over 14,000 reviews, with many users agreeing that it exceeds expectations for its price. One shopper recounted an experience where a restaurant hostess inquired about their perfume, mistaking it for Baccarat Rouge.
Alt., short for alternative, offers a range of fragrances that are marketed as alternatives to luxury brands at more accessible price points. Frankel commented that the company likely has a version of "whatever your expensive scent is."