Bethenny Frankel has expressed strong approval for the DpHue Root Touch-Up Kit, an at-home hair coloring product, going so far as to invest in the brand. Frankel stated in a social media video that the product delivered the "best hair color I’ve ever done in my life, ever." She discovered the product before a photo shoot, opting for it instead of a salon appointment.
Frankel, who previously announced her role as "Chief B Officer" for DpHue, has been vocal about her admiration for the brand's offerings. She indicated that despite being approached by many beauty brands, DpHue was the one that captured her interest due to its product quality. She has also praised other DpHue items, such as the ACV Apple Cider Vinegar Hair Rinse, describing it as a "superb, phenomenal product" that leaves hair feeling soft.
Frankel has previously described the Root Touch-Up Kit as a "camouflage stick for your hair" that is travel-friendly and absorbs oil while addressing roots. She has also highlighted the DpHue Gloss+ as a product that leaves hair feeling as if it had a salon treatment. The brand's at-home hair color crème is noted for being easy to use and lasting up to 16 washes, while a semi-permanent color and deep conditioner option enhances current hair color with added richness and softness.