Bethenny Frankel has expressed strong approval for a lingerie set from the brand Eby, specifically its Sheer Bralette and matching Sheer High-Cut Panties, describing them as a comfortable yet stylish option.
Frankel shared a mirror selfie featuring the pink bralette and panties earlier this month, which led to a fan inquiry about the specific products. In response, Frankel noted on Instagram that the set offers "ZERO sacrifice in comfort" and has the potential to make "any woman into an everyday lingerie wearer."
The Eby Sheer Bralette is designed to be weightless and comfortable for all-day wear. It is available in a range of sizes from XS to 2XLDD, with the brand incorporating wider straps and additional flocking for enhanced support in larger cup sizes. Beyond the pale pink color Frankel chose, the bralette comes in 16 other options, including neutral tones and patterned designs.
Customer reviews for the bralette are largely positive, with a near-perfect 4.9-star rating derived from over 1,200 reviews. Common feedback highlights the bra's exceptional comfort, with one reviewer stating, "Best bra ever," and another noting, "This bra is sooo comfy. I don’t even feel like I’m wearing it."
This is not the first time Frankel has publicly endorsed Eby. Earlier this year, she collaborated with the brand on a Facebook video where she demonstrated the bralette's support by jumping. She described it as "comfortable, and it's breathy" and suitable for "literally work[ing] out in it."
Jana Kramer has also promoted the Eby brand in a sponsored TikTok, stating that the lingerie is as close to wearing no bra as possible.
The Eby brand aims to provide comfortable, supportive lingerie designed for everyday wear. The bralette is wire-free and constructed with materials intended to remain slip-proof and comfortable throughout the day.