Bethenny Frankel Endorses Boll & Branch Sheets as All-Time Favorite
The reality TV star and entrepreneur has repeatedly praised the brand's bedding for its comfort and quality.
Bethenny Frankel, a prominent figure in reality television and a successful entrepreneur, has identified Boll & Branch's Signature Hemmed Sheet Set as her favorite bedding. Frankel, who has reviewed numerous products throughout her career, described the organic cotton sheets as "soft and buttery but still crisp."
In a social media post, she stated, "I’ve tried a million different sets, and again, these are still my pick." The sheets are made from 100% organic cotton fibers and are designed for breathability. They are available in 11 colors and have garnered positive reviews from customers who have called them "amazing" and a "game changer."
One shopper commented on the price and quality, noting, "Yes, they are expensive and yes, they are worth it! The material is substantial and feels wonderful against your skin."
Frankel's endorsement of Boll & Branch is not new. She has previously expressed her admiration for the brand's products, even documenting a visit to one of their stores on TikTok in 2024. During that visit, she emphasized that the bedding looked satiny but was, in fact, cotton.
In addition to the Signature Hemmed Sheet Set, Frankel has also publicly supported the brand's Percale Hemmed Duvet Set and Dream Bed Blanket. While these specific endorsements for the duvet set and blanket were part of sponsored posts, her consistent praise for the sheets highlights a long-standing preference.
The entrepreneur's recommendations extend to her own gift guides, where she has described the brand's "extraordinary luxury linens" as ideal presents. She lauded the Dream Bed Blanket in 2025, calling it the perfect lightweight option for warmer nights that elevates a basic comforter and adds a chic touch.