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The Express Gazette
Wednesday, September 23, 2026

Bethenny Frankel Endorses Amazon Slippers as Ugg Alternative

The reality television personality shared her enthusiasm for a more affordable option on social media.

US Politics 2 hours ago
Bethenny Frankel Endorses Amazon Slippers as Ugg Alternative

Bethenny Frankel has recently highlighted a budget-friendly footwear option for consumers seeking comfort and style. The entrepreneur took to Instagram to express her approval of Project Cloud’s Shearling Platform Slippers, positioning them as a cost-effective alternative to the popular Ugg brand.

Frankel described the slippers as being "like Uggs but half the $$$," in a post that included a screenshot of the Amazon listing. These slip-on shoes feature a shearling lining and a platform sole, available in five neutral colorways, and are noted for their decorative braided trim.

Currently, some of the slippers are available with a 10% discount. The product has garnered a 4.6-star average rating from hundreds of customer reviews, with users praising their "nice quality" and calling them "the best." One reviewer enthusiastically advised, "If you’re on the fence about buying these just buy them. They are 100% my favorite shoes in the entire house."

Some customers have noted that, similar to other shearling-lined footwear, the slippers may feel snug initially due to the lining but are expected to mold to the wearer's feet over time. One customer suggested allowing "a week of wearing to feel perfect."

This is not the first time Frankel has endorsed Project Cloud products. In the past, she shared her "obsession" with the brand's Ankle Boots on Instagram Stories, noting that she had purchased them for herself and her daughter.

Pair of Project Cloud tan suede slippers with red and cream trim.

A pair of brown suede slippers with white fur lining and a decorative trim around the opening.

Tan suede boot with a white fur lining and a small loop on the back.


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