Bethenny Frankel recently discovered a new French beauty brand during her travels in the South of France, singling out a lipstick from Le Rouge Français as a standout product. Frankel shared her enthusiasm for the lipstick in an Instagram video, describing it as "the best color I’ve ever put on in my life."

The shade she highlighted is the 040, which she referred to as a "pink cabernet" hue. According to the product description, the lipstick features a creamy, plant-based formula enriched with shea butter, jojoba, apricot, and sunflower oils, intended to hydrate lips and minimize the appearance of fine lines. It has also been noted to apply smoothly, feeling like a "second skin."

Le Rouge Français lipstick is available in five additional shades beyond Frankel's preferred color. On the clean beauty retailer Credo's website, the lipstick has garnered an average rating of 4.8 stars. Customer reviews describe the color as beautiful and long-lasting, with one reviewer noting it made them "feel a bit more French," while another found it to be "so wonderful and luxurious."

The brand ships to the United States, and orders exceeding $80 qualify for complimentary shipping. In addition to the lipstick, Frankel also expressed admiration for the Le Rouge Français Cream Blush in Cléôpatre, suggesting its color complements the lipstick. She also mentioned the Narcisse Lash Primer, a product designed to curl and volumize lashes, which she noted gives them a "sparkly" appearance.