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The Express Gazette
Wednesday, September 30, 2026

Ben Kay Urges England Rugby Team to Embrace 'Dark Places' for World Cup Success

Former World Cup winner Ben Kay believes Steve Borthwick's England side must learn to 'own' difficult moments and potentially adopt a more dynamic style of play to achieve ultimate victory.

US Politics • 3 hours ago
Ben Kay Urges England Rugby Team to Embrace 'Dark Places' for World Cup Success

Former England World Cup winner Ben Kay has advised the current national rugby team to embrace adversity and look inward to find the strength needed to win major tournaments. Kay, a veteran of England's 2003 World Cup-winning squad, stated that success often comes from confronting and overcoming challenging periods.

"The big thing is that the players have to own it," Kay said in a recent interview. "Success comes from going to dark places, carrying scars of defeat, and getting over it. Steve's got to be thinking about doing things differently."

Kay suggested that head coach Steve Borthwick should consider strategic changes, potentially drawing inspiration from the more free-flowing style seen in domestic club rugby, such as that displayed by fly-half Fin Smith at Northampton. "The shackles are on at international level," he noted, implying that a more liberated approach could benefit the team.

IMAGE1

He also highlighted the potential value of bringing experienced figures into the coaching setup. Specifically, Kay mentioned Shaun Edwards, now a defensive coach for world champions France, as an "invaluable" addition to Borthwick's staff.

IMAGE7 Kay believes that getting Shaun Edwards onto Borthwick's staff would be 'invaluable'

Kay was part of the England team that reached the 2007 World Cup final, a campaign that, while ultimately unsuccessful, provided its own set of hard-learned lessons. He emphasized that the current squad has a considerable journey ahead if they aim to emulate the achievements of past triumphs or compete with elite teams like South Africa.

IMAGE2 Steve Borthwick (second left) and Kay (right) were both part of the England team that reached the 2007 World Cup final

Looking ahead, England faces potential challenges in the knockout stages of upcoming tournaments, with matches against teams like Italy presenting no longer a guaranteed victory following recent upsets. Kay's perspective underscores the mental fortitude and strategic adaptation required for sustained international success in rugby.


Sources