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The Express Gazette
Thursday, October 22, 2026

Barry's Bootcamp Faces Scrutiny Over Trainer Hires and Past Scandals

Elite fitness chain Barry's Bootcamp is embroiled in controversy following the hiring of a trainer with a cocaine past, drawing parallels to previous client concerns over another instructor's similar history.

US Politics • an hour ago
Barry's Bootcamp Faces Scrutiny Over Trainer Hires and Past Scandals

Barry's Bootcamp is facing a renewed wave of client criticism regarding its hiring practices and the handling of past trainer misconduct. The latest controversy centers on the hiring of trainer Ash Ruscoe, whose past involvement with cocaine has sparked backlash.

This situation has amplified concerns among clients who recall a similar incident involving founding Sydney instructor Alicia Beveridge. Beveridge was reportedly caught with cocaine and alcohol in her system while driving to work in December 2022. Despite this, she managed to retain her position at the fitness chain.

Clients are now questioning the transparency and judgment of the elite fitness company, particularly in light of these recurring issues. The backlash over Ruscoe's hiring, coupled with the previously undisclosed details about Beveridge's misconduct, has led to a growing sense of unease among the Barry's clientele.

This period of scrutiny for Barry's Bootcamp follows reports of a significant exodus of instructors from the company. The dual challenges of maintaining staff and addressing past incidents appear to be creating a turbulent environment for the fitness brand.


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