As prices for everyday essentials continue to rise, many Americans are seeking ways to reduce their grocery bills. One couponing enthusiast, Star Smith, has gained a following by demonstrating how she saves an estimated $10,000 annually through what she describes as intentional shopping. Smith's approach involves strategically using coupons, leveraging sales, and understanding store reward programs.
Smith, who has been couponing since 2010, stated that her initial motivation was to manage her budget as a single mother. Although her financial situation has changed, she continues the practice, viewing it as responsible stewardship of family finances. She estimates her savings at a minimum of $800 per month.
"Couponing is really about intentional shopping," Smith told the Daily Mail. "Instead of waiting until I'm completely out of laundry detergent and being forced to pay whatever it costs that day, I try to buy it when there's a really good deal."
Strategies for Effective Couponing
Coupon enthusiasts typically build their shopping lists around existing sales rather than purchasing items solely because a coupon is available. The most significant savings are realized when a coupon is applied to an item that is already discounted. Smith advises beginners to start with a small number of items to familiarize themselves with how coupons and store rewards programs interact. She emphasizes the importance of carefully reading coupon requirements and using store apps to confirm product compatibility.
Smith recommends starting with one grocery store and one household goods store to thoroughly understand their respective reward policies before expanding. She notes that stores like Publix offer "buy one, get one" promotions that can be combined with other coupons. Dollar General's Saturday $5-off-$25 coupon can also be used alongside manufacturer coupons.
Drugstores, such as CVS and Walgreens, are also highlighted as valuable sources for savings, particularly once their rewards programs are understood. At CVS, the ExtraCare program provides personalized coupons and "ExtraBucks" rewards, which function like cash for future purchases. Smith recently shared an example of saving significantly on Ajax cleaner at CVS by combining store discounts, a digital coupon, and ExtraBucks rewards.
Addressing Misconceptions
Contrary to a common perception that couponing is solely for lower-income individuals, budgeting expert Adam Schwartz noted that its usage is widespread across income levels. Consumers are increasingly using digital coupons across various store brands to maximize savings and circumvent purchase limits. Many are also visiting multiple stores to take advantage of diverse discounts.
Smith acknowledges that couponing requires time but asserts that the financial benefits make it worthwhile. "Couponing isn't about how big your stockpile is or how impressive your receipt looks – it's about keeping more of your own money," she stated.
